An open letter: self-doubt is normal and professional development doesn’t make you an imposter

This subject has been on my mind for a long time. And I feel it’s worth getting on the soap box for.

The unknown is scary.

As entrepreneurs, the unknown is a state of being. Whether it’s starting a business, creating a movement, launching a new service, or working through a rebrand, self-doubt is pretty much a given.

It’s easy for us to dismiss all our achievements as a result of blind luck. Or that it would have happened anyway (and probably without us).

I was listening to a podcast interview with Todd Herman where he talked about imposter syndrome. As solopreneurs, when we’re trying to do it all ourselves (including the elements of our biz we’re not so great at), it means that imposter syndrome and feeling like a fraud rears it’s ugly head when we put ourselves out there. (And that includes content creation.)

You know what? That’s normal.

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Episode Two: Rebel with Kristen Nicole

Welcome back to The Content Her Way Show!

In this episode, I’m excited to introduce you to my biz buddy, Kristen Nicole.


Kristen is the (self-professed) evil mastermind behind Wyld Wellness, a gathering place for misfits, rebels and intentional women with a desire to live big (whatever that means for each person) and find their place in the world.  Her podcast, Inspired Vixens, explores the choices real women had to make to say yes to their dreams. She offers 1:1 coaching, group programs and inspiration for shy introverts and big dreamers with a dash of sugar and spice and a little attitude.

Outside of running her biz, Kris is obsessed with reading, personal development, the colour pink and connecting with new friends.


Kristen’s also a fellow Austen lover and in this episode, we talk about:

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A quick and cozy way to welcome visitors to your website

Every time I walk into my favourite tea store (T2), it feels cozy and inviting. There’s slightly subdued lighting (not like the blinding where-are-my-sunglasses light in the rest of the mall), a shop assistant is brewing tea samples and another looks my way with a warm and friendly smile.

Honestly. I love to walk into that store just for the feeling. (Ok. And the tea samples.) (And to buy more tea than I actually need.)

How do people feel when they first stumble on your website?

Dazed and confused?

Or warm and welcomed?

Our website is our 24/7 storefront. And since we can’t physically be there 24/7 (I don’t know about you, but I need my sleep), we need our website to put the kettle on and welcome them with a massive smile.

And one of the easiest ways to do that is with a “start here” page.

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Episode One: Intention with Kathryn Hofer

Hey there and welcome to the very first episode of The Content Her Way Show!

I’m SUPER PUMPED to introduce you to my biz buddy and planner extraordinaire, Kathryn Hofer from Modern Planner.


Kathryn is passionate about helping others live a quality life. With over a decade of experience executing live events, organizing teams and projects, and running a non-profit, she has focused her attention on educating others about the value of planning.

When she’s not planning or singing, you can find her curled up with a good book, a cup of tea and dark chocolate. Kathryn lives in Kitchener, Canada with her husband, and soon arriving baby girl. They love travelling and eating delicious food.


Kathryn’s also a fellow Austen lover and in this episode, we talk about lots of good stuff including:

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Episode Zero: Content Her Way with Brogan Micallef

Content Her Way is all about reframing and rethinking content. About ditching the shoulds and the need-to-dos and embracing what truly inspires you.

Because content is your ticket to getting your message out to those who need it most. And that’s something you will feel I-could-do-this-all-day-every-day inspired by.

In this intro episode (Episode Zero) I’m dishing the deets on what you can expect from The Content Her Way Show + why I created it in the first place.

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A fun + effective way to guest post (that doesn’t take days of your time)

Aaahhh guest blogging. All that glittering promise as an audience builder. It sounds so simple, right? We get excited…

“I’d love to get more exposure through guest blogging. There’s always people in my fav Facebook Group asking for posts. I’ll just leave a comment… oooh yay! She’s replied! Guest post coming right up! This is going to be AWESOME. People will share my post on social media! They’ll join my email list! They’ll buy all my things! THIS IS AMAZING.”

And then reality hits.

“*Blinking cursor* Ok. I can do this. I know my stuff. My clients love me. This is easy. *Blinking cursor* *Blinking cursor* *Blinking cursor* WHAT AM I GOING TO WRITE ABOUT?! *Blinking cursor* Oooh idea! Ok. This is going to be good. *Starts typing* *Edits* *Deletes* *Starts typing again* *Edits* THIS IS THE DUMBEST THING THAT’S EVER BEEN WRITTEN IN THE HISTORY OF HUMANKIND. *Deletes everything* *Binge watches Firefly whilst scrolling through Facebook*”

Want to guest post, but feel frustrated with how time-consuming it is?

Whilst guest blogging is a great way to improve your writing (writing more frequently = better writing), gain exposure for your biz, magnetize your audience and help provide value for another biz owner’s community (giving back)… sometimes we’re looking for a simpler approach.

And if that’s you, then try an Instagram takeover!

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How to brainstorm new content ideas when your brain is fried

Pride and Prejudice is easily one of my favourite novels, so you can imagine how excited I was to see it on the curriculum for Year 12 English Literature. I mean, we got to watch the BBC TV mini-series. In class. The one with Colin Firth. (Eeeeeek!! Yessssss!!!)

So I was actually pretty excited about the essay we had to write (yep. I was one of those students). I whipped open my laptop, my trusty highlighted + marked copy of P&P by my side, notes strewn across the kitchen table and… nothing.

Absolutely stinkin’ nothing.

It’s the worst. thing. ever to know that you have a lot to say, but your brain goes blank as soon as you open your laptop.

I had NO idea what to write or where to begin (even though I can basically recite the book to you). I started typing random things, hoping it would spark something. ANYTHING.

Still nothing.

*insert arms-stretched-overhead-face-towards-the-sky-screaming-whhhhyyyy?! emoji*

(Sidenote: Apple should actually create that emoji)

Sound familiar?

While you’re probably not writing an essay on Pride and Prejudice (kudos to you if you are!), how often do we experience this scenario when creating content for our business?

(Answer: More often than we’d like.)

Because no matter how well we know our subject / niche / area of expertise, sometimes our brains can be a bit slow to catch up.

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Read this when you feel like it’s all been said before

“I often fear that what I share will be “common knowledge” to others and that no one will find value in what I have to say.

This causes me to procrastinate SO hard!! 😳🙈

But, I know it’s silly. Because no one has my specific experiences, my background, or my voice. I have to give myself a lot of pep talks! 😉 I’m super grateful for this group now, too, so I can come here and get my daily dose of pep!!” – Ashley Cox, SproutHR

Why do we feel like we have nothing new to add to the conversation? Or that it’s not worth us creating a blog post / program / course / service, just because someone else already has?

It’s simple, really. We’ve forgotten what it’s like to be a beginner. (Why, hello, Curse of Knowledge.)

The next time you feel like what you share is common knowledge.

That it’s not good enough.

That you’re not good enough.

Or that it’s all been said and done before.

I want you to remember this…

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