You get an idea. You’re struck by inspiration. You’re happily typey-type-typing away on your laptop.
“This is actually AMAZING. My people are going to go all fangirl on me. It’s incredible!!”
But when you read the blog post/newsletter/new class back to yourself, you have this awful, creeping realisation…
It’s completely devoid of personality.
Whaaat the hey?!
You know you’re not like that really. You’ve got quirks and obsessions. I mean, you have friends in real life and everything.
So why isn’t that coming across in your writing?
If you feel like your personality isn’t coming across in your content, here’s a couple of things you can try:
Click play below and listen to me read this post to you!
1. Claim your voice
If you read your writing back to yourself and feel like it’s stilted, boring and doesn’t sound a THING like you, then it’s time to rediscover your voice.
And yes. I said “rediscover” on purpose. Because your voice is already there and we just need to bring it out.Your voice is already there (we just need to bring it out). Time to crank up the personality! http://www.broganmicallef.com/my-content-has-no-personality-halp/ Click To Tweet
My favourite way to do this is to record yourself speaking.
Hit record on the voice memo app on your phone and just start talking. Talk about your message, your passion, an idea for a blog post, what you hate about your industry.
Talk it out. Then listen back to the recording.
You’re listening out for particular words, phrases, explanations and examples that stand out to you. What expressions do you use all the time?
Here’s a good indication you’re on the right track: Use your ears to your advantage – you’ll know when it sounds like you.
Another way is to ask those who know you best.
How do friends and family describe you? What words come to mind when they think of you?
It can be a little bit intimidating to ask this, but it’s really interesting to see how you’re perceived by other people. You’ll hear things that you may already know about yourself (for instance, your quirky sense of humour, or your positive can-do-anything attitude) but you’ll also hear things you never considered before.
Bonus tip: The best way to test things out is to read your copy out loud. (Seriously. I do this all the time. And it works a treat.) If it sounds weird coming from your mouth, then it’s not your voice. If you wouldn’t actually say a word in real life, don’t use it in your copy. Your people want the real you.
2. Share what you love (especially if it’s non-biz related)
Here’s the bottom line: People buy from people.Here’s the bottom line: People buy from people. Time to crank up the personality! http://www.broganmicallef.com/my-content-has-no-personality-halp/ Click To Tweet
We trust people that we know and like (hence: “know, like and trust” factor). Sharing that you’re a coffee addict, or that you buy every paper planner you can get your hands on (what, me?), or that you always work from a cafe, are the little details that make you relatable and human.
And relatable and human = someone we can get to know and trust.
So, as Alex Beadon says, it’s time to
“Turn up the volume on your personality.”
Practice sharing your story, and weaving different elements of your personality into your website content, services, sales pages, online classes, blog posts, on social media and for free email challenges.
This step is where the fun REALLY starts. Think about your loves and passions and how you can tie them into what you’re writing or teaching.
As an example, I recently created the Jane Austen inspired Content Her Way revolution. Sure, this could have been just another content strategy project, but where’s the fun in that? By adding a Jane Austen flavour (someone who I believe completely embodies the philosophy of Content Her Way), it’s made the project waay more fun to create and it’s brought fellow Austen lovers in my community out of the woodwork.
So how do you do it?
As always, keep it simple!
- Think about what your clients and audience needs help with
- Think about what you love – maybe it’s classic literature, maybe it’s binge watching Game of Thrones, maybe it’s the fact you absolutely love everything about summer
- Weave that passion/love/thing into your content: What examples can you use? What language can you use? What stories fit? What about the graphics and imagery? What about quotes? Or gifs? Even the name can reflect what you’re adding in.
Note: your thing doesn’t necessarily have to be a “thing” either. Maybe it’s your positive, upbeat style or your down-to-earth approach.
The landscape of content marketing (and business, really) is changing.
If you want unique content that stands out, serves your audience AND is fun to create (who doesn’t want that?), now’s the time to turn up the volume on your personality.
And if you want more help adding personality to your content, then I’d love for you to check out this mini-masterclass which goes into more depth than we’ve been able to cover in this post. (Plus, with more examples).
Spice Up Your Content With Personality! shows you exactly how to do that, with simple and straightforward tips and examples, all in well under an hour.
Find out more right here.