Do you feel like, no matter what you do or how much effort you put in, your content doesn’t attract your dream clients?
In other words, does your content have a return on investment? (Otherwise known as “ROI” to us cool kids.)
Maybe you’re writing blog posts, or filming videos, you’ve started a podcast or you’re faithfully posting + engaging on social media every day. (Or, more likely, a combination of most of these.)
But you’re not seeing results AND you’re not even enjoying what you create any more.
So you spiral into “why isn’t it working?!” mode and start questioning EVERYTHING.
Maybe I’m being too personal.
Or not personal enough.
My ideas are dumb and unoriginal.
Who am I kidding?! I DON’T EVEN HAVE ANY IDEAS.
Maybe it’s because I’m not blogging weekly.
Woah. OK. Back up for a sec. I want you to hear me on this:
NONE OF THAT IS TRUE.
(See the all caps? I’m serious.)
And if you’re thinking, “Yeah, nup. Don’t believe you” – keep reading. (Actually, please keep reading regardless ;))
Let’s use a little analogy to paint this picture…
Say you have a tree that you feed and water as you watch it grow. You show up every day, faithfully.
Day in, day out. Week in, week out. You show up. You feed and water your tree.
And while you’re not seeing *that* much growth, you get excited as you notice the first sprouts of green that begin to jut out of the thin, little branches.
Then, you notice that the tree next to you is growing faster than yours (it’s got blossoms already!!) AND the owner’s only been feeding it for about 5 seconds and is hardly even there (what the heeey?!).
Suddenly, you’re despondent.
What happens if you get frustrated and annoyed that things aren’t going as fast as you want, and you start thinking that it’s all a waste of time, and you’re not seeing good enough results anyway so what’s the point… so you stop feeding and watering your tree?
Because here’s the thing: you don’t know if your tree is a quick growing bamboo or a slow growing white cedar.
The one thing that is certain though?
You have to feed and water your tree for it to grow.
Ok, so what in the name of JANE AUSTEN’S BONNET does that have to do with content marketing, Brogan?
You don’t know the timeframe. You can’t tell if things are going to happen quickly (they usually don’t) or grow slowly over time (more often the case).
But what you can know is this: Whether your biz is a fast growing bamboo or a slow growing white cedar, feeding your tree ALWAYS pays off.
Creating high quality, consistent content, that’s full of personality always pays off. ALWAYS.
So whatever you do, don’t let it die.
Keep feeding it. Keep watering it. Be patient.
The results will be WELL worth it because the best way to make sales… is to not have CHASE sales. (Riiight? How good would that be?)
The whole point of your content marketing plan is to bring your ideal clients to you. And that means high quality, personality-infused content, on a consistent basis.The whole point of your content marketing plan is to bring your ideal clients to you… Click To Tweet
Your content is fuel for your tree. And the only way for it to grow is for you to keep showing up + feeding and watering it.
(Sidenote: That’s EXACTLY why I created The Content Her Way Inner Circle.)
I’ll leave you with this quote:
The trees that are slow to grow bear the best fruit – Moliere
(In other words? Patience pays off, my friend. Always. Just keep doing the work.)