Every time I walk into my favourite tea store (T2), it feels cozy and inviting. There’s slightly subdued lighting (not like the blinding where-are-my-sunglasses light in the rest of the mall), a shop assistant is brewing tea samples and another looks my way with a warm and friendly smile.
Honestly. I love to walk into that store just for the feeling. (Ok. And the tea samples.) (And to buy more tea than I actually need.)
How do people feel when they first stumble on your website?
Dazed and confused?
Or warm and welcomed?
Our website is our 24/7 storefront. And since we can’t physically be there 24/7 (I don’t know about you, but I need my sleep), we need our website to put the kettle on and welcome them with a massive smile.
And one of the easiest ways to do that is with a “start here” page.
Click play below and listen to me read this post to you!
Hello, it’s me…
Your start here page is a great place to compile all your best stuff, show what you have to offer and give people a sense of what they can expect from you. Think of it like the window shop front design of our tea store – it tell us who they are (T2), what they offer (tea) and what their vibe is (fun, cozy and inviting).
Some examples to get you inspired
Oh, hey. That’s me! 😉
After going through a mini rebrand and updating my website copy and services, I also added a start here page to tie all the pieces together. My intention was to show visitors the best of my free resources, how they can connect with me on social media and how they can get access to more free content creating goodies in The Library.
>> Tip: Your start here page isn’t an extension of your work with me page. Try not to go too strong, too fast. Most people aren’t ready to hire you the first time they land on your site. Woo them a bit.
Business strategist and screenwriter, Melissa Cassera, loves to show business owners how to create totally obsessed audiences. Melissa’s start here page gives you an insight into what she’s like as a person, whilst sharing the best free tools and resources she’s ever released (including her Write A Better Bio free challenge – such a goodie!).
>> Tip: Give away resources with no strings attached. I love that Melissa shares some of her best free resources WITHOUT requiring an opt-in.
New York Times best-selling author, Michael Hyatt, is founder and CEO of Michael Hyatt & Company, where he helps overwhelmed high achievers get the clarity, confidence, and tools they need to win at work and succeed at life. Michael’s start here page gives you an overview of his mission and also gives you easy access to his best free resources.
>> Tip: Michael makes it really clear on his start here page who he serves. Add a “Does This Sound Like You?” section and really spell out your dream client and who you best serve.
Smart Passive Income is run by Pat Flynn, where he teaches proven strategies for running an online business and optimising it for passive income. I love that Pat gives the lowdown on what passive income really is on his start here page. Also, it’s not strictly a “page” either – it’s a pop-up menu link that connects his visitors to the content he wants to highlight.
>> Tip: Explain your business “why” by showcasing people from your community – if they win, you win.
Gary Vee hardly needs introduction, but if you’ve never heard of him… Gary builds businesses. Fresh out of college, he took his family wine business and grew it from a $3M to a $60M business in just five years. (Yep. Preeeety impressive.) Now, he runs VaynerMedia – one of the world’s hottest social media-first digital agencies. Gary has a TONNE of free content available on his site, YouTube, Medium, social media… so his start here page is a great place to showcase his best video and written content from across the interweb.
>> Tip: If you have a lot of content scattered in different places on the internet, make your start here page a hub for the best of the best.
What to include on your start here page
There’s so many different ways that you can structure your start here page (as we’ve seen), but in general you could include:
- What to expect from your world (aka this is how I roll)
- Your mission and values
- Most popular/favourite posts
- Social links
- Your main email opt-in / free resource
- How people can work with you
Creating a start here page is a quick and simple way to take your visitors from dazed and confused to warm and welcomed. So the next time someone lands on your site, they’ll navigate to your start here page and with virtual tea in hand, they’ll instantly know they’re in the right place.Your start here page acts as a virtual cup of tea that takes visitors from confused to welcomed www.broganmicallef.com/whystarthere Click To Tweet