How often do you find yourself worrying about algorithm updates or trying to keep up with new platforms and updates to existing platforms?
(I’m lookin’ at YOU, Instagram!)
Ok. Maybe not worried exactly. More like frustrated. And overwhelmed. And a teensy bit annoyed.
There’s still too much “this is the only way to do it” type of information out there on the internet.
Creating content in an online world ruled by algorithms is no different.
And while I agree it makes sense to play by the rules when you’re just getting started (to reduce confusion + time wasted), once you figure out what business rules you can break, tweak and bend, then there’s no one size fits all.
A few months ago, I saw this post from Derek Halpern of Social Triggers. Basically, he’s worried about content on the internet as social media networks like Facebook, Instagram and YouTube increasingly focus on engagement over value. Derek’s post was super interesting and it got some fascinating replies.
Example: as soon as you talk about politics, or something divisive, funny or entertaining, people respond – cue likes, loves, comments, tags. And the algorithm goes, “Oh yep cool. This is GOOD content!”
But is it really?
Much (if not all) of the business-type content we typically produce falls under the “self-help” category.
The problem? We don’t always engage with this type of content, even if we find it valuable.
And that tells the algorithm that it’s no good.
But is it?
Click play below and listen to me read this post to you!
So what’s the solution?
Do you add politics / divisive messages / humour / entertainment just so your content gets seen?
Do you make sure you hit like, love + leave a comment when you read or watch something of value?
Do you shout “I HATE YOU FACEBOOK. YOU’VE RUINED EVERYTHING” whilst slamming your laptop shut + spilling your coffee in the process?
Here’s my take:
If your focus is conversions and not people, you’ll pay.
If your focus is on doing a post + run, and not interacting with your community, you’ll pay.
If you waste time changing what you do every 5 seconds because of the algorithm, all the social media updates and the current trends, you’ll pay.
If you remember it’s all about people and take steps to actually interact with them (and I mean, *really* interact with them), you’ll win.
If you remember it's all about people and take steps to *really* interact with them, you’ll win… Click To Tweet
When I look for a mentor or coach, I look for someone who knows business success comes from caring about people. Because that’s what I believe.
Like Amber McCue preaches, I believe in scalable intimacy.
As Melissa Cassera teaches, you can never love up your audience too much.
So if you’re worried about algorithms, social media updates and your content not get out there, get back to basics.
Connect with your people.
Send them snail mail.
Give them shout outs.
Answer their questions on social media.
Be of service.
We remember people who care about us. We search them out. We don’t let the algorithm hide them.
Create the content you want to create and that’s of value to your audience. Then tell them about it.
They WILL find you when you’re memorable.
You don’t have to worry about your content being seen when you remember it’s about PEOPLE… Click To Tweet