How often does content get pushed to the sidelines?
You’ve got client work, website updates, networking, sales calls, bookkeeping, planning your next launch and everything in between.
I mean. Come on.
How are you supposed to keep up with everything?
With that said, I can pretty much guarantee you have SOME kind of content project on the go right now. And I can also pretty much guarantee that it’s been “on the go” for some time.
So if you’ve been getting cozy with Procrastination + hanging out with her buddies, Comparison and Perfectionism, this is for you.
We’re going to take your content project (or projects) from “thinking about it” to “finito!”
How do I know it’ll work? Because this is the EXACT process I use to
- Publish blog posts
- Film new episodes of The Content Her Way Show
- Create digital products + new resources for The Library
- Write launch content + copy
- Update my website
- Post consistently on social media
- Create mini-masterclasses for my Facebook Group members
- Plus create and edit content for my clients
So let’s go.
What’s your project?
First things first, ok? We need to identify the one project you’re going to focus on.
Maybe it’s a blog post that you’re putting off, updating (or writing) your about page (or other website content), upping your Instagram game, an email, ecourse or podcast you want to launch, a digital product or new opt in…whatever it is, now is the time to get.it.done.
And yes. I said “one” project.
I present my favourite graphic from one of my favourite books, Essentialism as evidence:
In a nutshell:
When you focus on 50 million things at once, you make a tiny, almost unnoticeable amount of progress on each of those things. This helps to explain all those days when you feel like you’re doing TONNES of work, but not getting anything done.
And when you narrow your focus you’ll make awesome progress because you’re not spreading yourself too thin.When you narrow your focus you'll make awesome progress because you’re not spreading yourself… Click To Tweet
So, I repeat. Pick your one content-related project.
The 3-step process to take your content project from “thinking about it” to “finito!”
Want to watch the video version of this post? Click below to make that happen:
Prefer to listen? I’ve got you covered!
1. Reflect, Review, Plan
While it may seem a bit weird to start here (and not just dive right into your project) it’s REALLY important that we start from a place of reflection, reviewing and planning. That way, we can see what’s worked well in the past, what hasn’t worked so well + put your writing project into the bigger context of your business.
Like always, we want to start from your why so that you can use it to drive you forward, gain momentum and see how your one writing project fits into the bigger picture.
Because that’s what is really going to take your content to the next level: making sure that whatever you create has a purpose and helps you achieve your business goals.
Without this key, you’re only creating content for the sake of it. And, since we’re busy entrepreneurs and we have a business to run, that’s definitely not a good thing.
So, I invite you to take that step back. Grab a cup of tea, your journal and get reflectin’!
2. Recognise the resistance
Procrastination is just another name for resistance, my friend. And I’ve got something for that. Well, Steven Pressfield does in his amazing book, Do The Work.
Do The Work basically coaches you through the entire process of a creative project (no matter what form it takes) and also steps you through what resistance will throw at you during the beginning, middle and end stages. I highly recommend that you grab yourself a copy!
Your goal: Get the basic outline and structure of your project written out
Resistance: Watch out for the lure of research and planning. Don’t get caught up in endlessly researching and planning your project. Just make a start!
“Rule of thumb: The more important a call or action is to our soul’s evolution, the more Resistance we will feel toward pursuing it.” – Steven Pressfield, Do The Work
Your goal: Fill in the gaps of your outline until you get your first draft done (aka get to writing “the end” at the end).
Resistance: Since it’s time to research in this middle stage, again, watch out for the lure of endlessly researching and planning. Also watch out for perfectionism – this is your first draft. It’s not supposed to be perfect. And it’s not supposed to be shared (yet).
“The inner critic? His ass is not permitted in the building… This draft is not being graded. There will be no pop quiz.” – Steven Pressfield, Do The Work
Your goal: Ship that sucker!
Resistance: The worst thing you can do is not finish. Be on high alert for perfectionism and kick those negative thoughts to the curb (you know the ones… “I’m not good enough // this isn’t good enough // no-one will like it…”).
“Because finishing is the critical part of any project. If we can’t finish, all our work is for nothing.” – Steven Pressfield, Do The Work
YOU DID IT. Make sure you take the time to celebrate your win (you’ve been procrastinating on this… maybe for a really long time). It is a big deal.
So go reward yourself with something you love – give yourself the afternoon or the day off, buy a book you’ve had your eye on, or treat yourself to your favourite meal at a cafe/restaurant you love. Whatever it is, make sure you take the time to celebrate!
Celebrating our wins (no matter how small) really does make all the difference.
And there you have it. Your ticket to consistent content in three simple steps!
P.S. This post (including the video) was originally published in October 2016 and has been revamped + updated with lots of extra goodness. A condensed version of this post was published as a guest post for Sarah Eggers in June 2017. Bottom line? Repurposing rocks and is a great addition to any content strategy!