From a Bachelor of Science to sci comm, copywriting, dabbling as an entrepreneur with a content marketing business (then a polymer clay art shop), to working as a marketer and engagement specialist in local government… my career path hasn’t exactly been traditional.

(Tbh my taste in most things can only be described as eclectic, so maybe my career choices do make some kind of sense.)

I’ve been praised for my “fresh perspective & fab inspiration” and have even been called a “content strategist mixed with a splash of psychologist”. 

Basically, I love helping people ditch the so-called marketing rules and embrace an uncomplicated approach instead. 

(Life’s too short to waste it staring at a blinking cursor, fussing over the words on your about page, or trying to figure out whether you’re too old for TikTok dance challenges.)

I live in Perth, Australia with a ridiculous amount of books (my TBR is taller than all 175cm of me), started learning languages because I got bored (mostly Korean, but I’ve dabbled in Spanish too), 앙포방포 💜, and spend a frightening amount of money on skincare that doesn’t fry my sensitive face off.

Check out some of my work and come say hi on Instagram.